Dashing and dynamic Indian opener, Virender Sehwag, Vice captain of indian cricket team was chosen as ICC brand ambassador for 2010-2011. Sehwag became ICC brand ambassador for the first time since the programme started in 2008. Including Sehwag, ICC in total has chosen five brand ambassadors for 2010-2011. The other four Australian umpire Simon Taufel, Sri Lanka captain - Kumar Sangakkara, Paul
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